"Take Action" National Urban League Civil Rights Advocacy App
Building on my experience in digital transformation and AI integration, I led the development of an innovative mobile app for the National Urban League, transforming civil rights advocacy through AI-driven personalization and habit formation principles.
Situation
The National Urban League needed to evolve beyond traditional content dissemination to actively engage its 2.5 million users in daily civil rights advocacy.
Task
Create a mobile app that transforms passive content consumption into habitual activism, leveraging AI-driven personalization and behavioral psychology.
Action
Conducted comprehensive user research and stakeholder interviews to pivot from a simple content app to an advocacy-driven platform.
Implemented generative AI pipelines using GPT-4 and BERT models to transform NUL's extensive advocacy materials into dynamic, actionable content.
Integrated principles from 'Atomic Habits' to make advocacy more intuitive and rewarding for users.
Architected a scalable, multi-tenant backend using Kubernetes and microservices to handle millions of users efficiently.
Developed a 10-year product roadmap including features like virtual town halls and policy impact simulations.
Streamlined decision-making with leadership through my "five-minute decision point" method, accelerating development cycles.
Led cross-functional teams of designers, developers, data scientists, and policy experts to align the product with both user needs and organizational goals.
Result
Set for Q3 2024 release as an innovative civil rights advocacy platform.
Projected to increase user activism by 30% among 2.5 million users by 2024.
Equipped NUL's team with AI-driven content generation capabilities, transforming their approach to digital engagement.
Transitioned from bi-monthly to weekly product iterations, significantly improving development agility.
Demonstrated how AI could drive meaningful social impact, setting a new standard in tech-driven advocacy.
Key Takeaways
This project enhanced my ability to:
Transform complex organizational challenges into streamlined tech solutions.
Leverage AI for social impact, bridging the gap between technology and advocacy.
Design systems that are AI-ready from the ground up, integrating advanced NLP models.
Create habit-forming digital experiences that drive real-world actions.
Navigate and influence traditional organizational structures to embrace innovative tech.
Balance innovation with stakeholder management in sensitive domains.
Lead diverse teams in delivering impactful solutions on aggressive timelines.
