Sales, Marketing & Growth Strategies

I have extensive experience developing and executing go-to-market strategies that drive rapid adoption and revenue growth. At League, I led the company's expansion into 50+ countries, developing localized marketing campaigns, sales playbooks, and partner ecosystems that fueled a 900% increase in portfolio growth. By deeply understanding the unique needs and challenges of each market, I have consistently crafted GTM strategies that resonate with customers and outpace the competition. Whether launching a new AI-powered workforce management platform or bringing a cutting-edge microgrid solution to market, I have a proven track record of successful GTM execution.

I am skilled at developing compelling product positioning and messaging that cuts through the noise and captures the hearts and minds of customers. At Mandarin Oriental, I led a comprehensive overhaul of the company's online presence, developing a new brand voice, visual identity, and content strategy that increased direct bookings by 5% and reduced bounce rates by 30%. By leveraging a deep understanding of customer needs, market trends, and competitive landscapes, I have consistently crafted product narratives that differentiate and elevate the value proposition. From positioning AI solutions for non-technical buyers to crafting messaging for new market categories like climate tech and microgrids, I have a knack for simplifying the complex and making the value proposition irresistible.

I am passionate about building and nurturing customer relationships that drive long-term growth and loyalty. At Jitjatjo, I developed a multi-channel acquisition strategy that leveraged targeted content, referral programs, and partnerships to drive a 4X increase in enterprise customer acquisition. At the same time, I implemented a comprehensive customer success program that included onboarding, training, and ongoing support, resulting in a 50% increase in retention rates and a 30% increase in upsell revenue. By deeply understanding the customer journey and continuously optimizing the end-to-end experience, I have consistently delivered acquisition and retention results that exceed industry benchmarks.

I have a strong track record of building strategic partnerships that accelerate growth and expand market reach. At Electriq Power, I secured a $300M partnership with a leading climate tech firm, leveraging my deep industry knowledge and network to identify and close a transformative deal. At Accella, I built a robust ecosystem of technology partners, system integrators, and resellers that drove a 40% increase in revenue and a 60% reduction in customer acquisition costs. By approaching partnerships with a win-win mindset and a focus on creating shared value, I have consistently forged alliances that drive mutual success.

I am a firm believer in the power of content marketing and thought leadership to build brand awareness, establish credibility, and drive customer engagement. At League, I developed and executed a content strategy that included blog posts, whitepapers, webinars, and podcasts, resulting in a 200% increase in website traffic and a 50% increase in marketing-qualified leads. As a recognized thought leader in AI, digital transformation, and the future of work, I have been invited to speak at numerous industry conferences and have been featured in publications like Forbes, Harvard Business Review, and TechCrunch. By consistently producing high-quality, insights-driven content and actively participating in industry conversations, I have helped establish the brands I work with as trusted experts and innovators.

I am a strong proponent of growth hacking and experimentation as a means of driving rapid, sustainable growth. At various startups and established brands, I have developed and led growth teams that use data, creativity, and rapid experimentation to identify and scale high-impact growth levers. From A/B testing landing pages and email campaigns to launching viral referral programs and leveraging chatbots for lead generation, I have a deep toolkit of growth hacking tactics and a relentless focus on iteration and optimization. By fostering a culture of experimentation and data-driven decision making, I have consistently delivered growth results that outpace industry averages and exceed stakeholder expectations.